Today, content is king. While traditional forms of marketing still have their place for building and maintaining brand awareness, you have stories to tell your customers, and messages, causes and philosophies that are near to your heart and your audiences deserve to hear about them.
- Content allows you to tell the stories that are important to you and your business, not just the ones the media are interested in
- Content can be a reusable resource, feeding all of your communication channels for one low cost
- Content allows you to re-examine and realign the dialogue you have (or should have) with stakeholders
- Unlike advertising, content allows you to stop interrupting and start informing your customers by giving them something they actually want
- Well-crafted web content (and remember that’s just one solution) ensures customers spend more time on your site, learning about your business – 61% of consumers will make a purchase after reading dedicated content created by a company
- Content leads to higher visibility on search engines and higher domain authority, which means more eyeballs on your brand – 78% of consumers prefer getting to know a company through content over ads
- Content is an efficient and potent means of building business, increasing conversions, and gaining additional credibility in the marketplace – it costs 62% less than outbound marketing and generates 6 times the conversions
- Content engages potential new customers while solidifying your relationship with existing stakeholders – 70% of consumers believe companies producing content are more engaging and interested in building a relationship with them