The Datai Langkawi
The Datai Langkawi is one of Asia’s most luxurious resorts, but it’s also a resort with many stories to tell, from its CSR initiatives to its food and beverage events and visiting chefs, to its abundant wildlife.
Our first step was to develop IKHLAS, a quarterly custom print magazine. This title is a chance to give the resort’s new and return guests insight into the experiences on offer and covers environment and sustainability topics, profiles staff and internal activities, showcases new developments at the resort’s restaurants, spa, water sports centre, and nature centre, and also covers cultural, travel, gastronomy, community and folklore aspects of Malaysia.The magazine has been very well received by the guests of the resort, leading to the print run increasing with each issue.
Once the magazine was in place, we set to work on the resort’s new smartphone app. The app is a great way to tell not only stories from IKHLAS but also to deliver more time-sensitive updates. For example, if a pod of dolphins entered Datai Bay, the app can send out an alert to guests so they can come to the beach to view them.
The app also features information on the property’s stunning wildlife, its dining and wellness services, opening hours and menus, and its staff. It also helps guests discover the resort with tour and experience information, summaries on room categories and dining outlets, and regularly updated events.On-going projects like this create brand loyalty and create a sense of belonging and ownership among guests, which means return bookings.
We have been working with Artemis Communications for almost two years and they have done an excellent job of our very important maiden projects, our in-house magazine, Ikhlas as well at The Datai App.From conceptualisation to realisation of the magazine, Nick Walton himself ensured that the stressful process of creating a magazine was one that was smooth and quick, with much patience, dedication and creativity.
Due to their dedication and understanding of our unique brand, Artemis Communications was also commissioned to review all content of the new The Datai App. A crucial communication tool that is informative, concise and written in our style, they again delighted with the results. We would definitely recommend Artemis Communications for your communications projects.
Arnaud Girodon, General Manager, The Datai Langkawi, Malaysia
One of our earliest custom content projects, Explorer Magazine is a digital e-magazine distributed bimonthly to an extensive network of GSAs around the world. This e-magazine was developed for Hong Kong-based JJ Explorer Tours and has a strong focus on family and niche travel.
In addition to the bi-monthly magazine, we helped JJ Explorer Tours turn that e-magazine content into web posts that then helped bring additional traffic to the company’s own site and social media channels.
“Nick and the Artemis Communications team helped us turn our vision for a digital magazine and web content that would then feed into our social media channels. We were a very traditional business in a very traditional (at the time) industry and Artemis and the Explorer Magazine they produced helped us
transform and focus our digital marketing efforts at a time that we were also repositioning and rebranding the business. Artemis guided us through the content production process, worked with our designer and SEO people to ensure the editorial was always on message, and crafted a beautiful magazine.”
David Leung, Managing Director, JJ Explorer Tours, Hong Kong
Media Training with GHC Asia
With our extensive knowledge of the media scene, Artemis Communications regularly works with
public relations agencies, some of which we have also helped brush up on their pitching, media engagement, and content strategy. We have conducted media training with the likes of Shangri-La Hotels & Resorts, GHC Asia, Petrie PR and more.
“Nick Walton conducted a “How to Pitch to the Media” session for 26 of our client servicing staff last autumn, attended by account executive through to account director level. He covered topics including using different pitching styles to approach different types of media, the do’s and don’ts of social media, drafting media releases, organising successful press trips and much more.
The feedback from our team was excellent. They found the experience of hearing first-hand from a practicing journalist invaluable, in particular his insights on engaging ways to pitch to the media to grab their attention and a thorough overview of writing creative media releases to engage the media’s attention. They also appreciated learning how the media see PR and how to build win-win relationships.
Lynn Grebstad, Founding Partner & Chairman, Grebstad Hicks Communications (GHC)